Decisions were taken much slower than in the first more chaotic years of the company and fear existed that the bravery and courage underlying the companys striving for innovation would disappear. They don't choose certain goods just because a politician says so. This introductory chapter offers an overview of the entire book on the management transformation of Huawei. His company reflects these traits. Will Europe understand us when they see how much effort we are putting into this? By studying law on my own, I realized that only a focused approach to scientific research could lead to new products. I think that is how this story is likely to end. It has grown the market, enabling many other companies to survive. In 2019, soon after Metro Bank revealed an accounting error involving the misclassification of more than $1 billion in loans, Hill resigned. His management of the company is heavily influenced by the childhood hardship he endured during the Cultural Revolution and the military values instilled in him during his 6 years in the PLA. CNBC is a division of NBCUniversal. Difficult as Huawei is, its founder Ren zhengfei still have faith about Huaweis future and its great success in few years later. We did not know that these small things were designed to connect the whole city or even the whole world. OQ, as well call it, consists of five competencies: sending messages that reinforce strategy, fostering an ethos, using action strategy, rebelling from the top, and staging moments of theater. CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with regional headquarters Singapore, Abu Dhabi, London, and New York. While pursuing this vision, he continuously has proven his ability to design strategies that enabled him to adapt his vision to the challenges that the company faces. 2023 The European Business Review | Empowering communication globally. What else can we talk about? You often use military imagery and images of battles in your speeches and communications with the employees at the company. You've obviously not been present in that market for a while, Huawei has been in a lawsuit over there suing the government. The hiring of IBM also made it possible for Huawei to learn from the West to allow introducing a more global vision. But what we've seen publicly is senior officials in the government talking at times on Huawei's behalf. I hadn't realized that the communications industry was so cruel. In many ways the second skill is the more difficult one to develop; most top managers are competitive, and their natural reaction to a challenge is to take it head-on. Leading Huawei: Seven Leadership Lessons of Ren Zhengfei, The relationship between China and the European continent carries much history with it. To reinforce the message, he sent congratulatory emails when faculty had acceptances in such journals (but not for acceptances in academic publications). Steve Jobs and Tim Cook have managed to turn Apple to an iconic brand. Arjun Kharpal: Have you spoken to her recently? All Rights Reserved. He does not only consider this kind of power to be an important personal characteristic but sees it as an essential part of the Huawei culture. We will not distribute any extra profit to our employees. Our employees are used to the way I speak. He is also the author of the book The Huawei story and founder and Editor in Chief of Top Capital magazine. We don't need customers' information. Huaweis competitors assumed that they only had to provide the technology to the customer. Ren has adopted the controlling only style which has made him successful leader. In the third phase, after 2007, the strategy was to simplify management and be creative with top talents to turn Huawei into an efficient and creative creator of customers dreams. Organisations need to implement leadership innovation to secure a successful and profitable future, as Ren Zhengfei has done with his multinational company Huawei. We don't have much influence over China-US trade relations. In a similar vein, since the beginning of Huawei, it is a known fact that Zhengfei is not a technical expert, but he never saw that as a weakness. Among his other, achievements, Ren is accountable of development of cooperative programs, Chinas interior regions. For example, in the early years of Huawei (Phase 1), he regularly told stories to employees that he believed that in 20 years Huawei would have 1/3 of the market share in the world, despite the fact that at that time Huawei only employed about 200 employees. For example, in the desert and rural areas in China, rats were a plague for the telecom connections to customers. This practice differed from the ones used by Western companies, which had advanced technologies and equipment, but ignored their services sector. When we first entered the telecom industry, we started by reselling products from another company. The best illustration of how rewards are shared is the fact that Zhengfei only holds 1.4% of the companys total share capital whereas 82,471 employees hold the rest of the shares (stated in Huaweis 2014 Annual report, as of December 31, 2014). I liked reading books, doing homework, and solving math equations on scrap newspaper. Do you think Huawei is at that point yet? To give the new changes time to take effect, he delayed a formal discussion of the new strategy until his third year, by which time both revenue and ranking were higher and attitudes had become more favorable. What Crisis? In our early days, we relied on only two multi-meters and one oscilloscope to develop the product. Of course, we can still be concerned about this, but we believe we will have the ability to harness AI and create benefit. Our relationship with the Chinese government is primarily defined by these two points. When he talks about his skills and qualities he always emphasises that he is not the most knowledgeable. I would say he is a great president. Strong leaders usually have strong views about how things should be done, which can lead them to take on too many fights too early in their careers. In a newly published speech originally given in June 2020, Ren called for decentralised . We will also increase our sales revenue, which is now more than 100 billion US dollars, to around 250 billion US dollars. We remained focused on this same single point. You have entered an incorrect email address! I raised a total of over 20,000 RMB to pay the variety of fees needed to start a company. The importance of thinking, in his view, is that it provides the skills to connect the dots needed to work with an agile vision and strategy. Our subsidiaries in other countries also have this relationship with local governments. For such a powerful country to be scared of a small company like us, some other countries are saying, "Your products are so good that the US government is scared. In his view, it was necessary in the second phase to wear the shoes of the Americans, and if your feet would not fit then we have to cut it. The government would find it hard to address its deficit. His tax cuts are helping revitalize enterprises. Not really, we think. Zhengfei made this very clear when he said: I do not know anything about technology, but I can bring people together to work for the collective. He is praised for his desire to hire better people in the areas he is weak in, with the ultimate goal to improve the quality of Huawei products and services. I had a vague feeling at the time though, that the communications industry was about to explode and so I started looking for opportunities in this market with tremendous potential. That's why some deep-pocketed countries with rich oil reserves are buying from us. Its success stems in no small part from its ethos, the wolf spirit of Huawei, created by founder and chairman Ren Zhengfei at the start. Second, Premier Li Keqiang reiterated this point at a press conference following a recent session of the National People's Congress. Ren innovation skills and technical knowledge. Just tell me what you think are going to be some of the significant technological developments over the next two years that you see coming. If no one dares to invest in the US, then how can they make up for lost tax revenue? I felt very uncomfortable with the transition from the military to Shenzhen which was becoming at forefront of the reform and opening-up. For that, they need organizational intelligence (OQ), or the ability to get the organization to do what they want it to do. The ethos needs to be summarized in an evocative statement pointing to the behaviors desired in the organizations members. If we spread things too thin, there is no way we will be successful. Last but not least, Ren zhengfei has experiences of serving the army. When George started as RSMs dean, in 2008, he was an outsider and a foreigner. All he cares about is how to thoroughly solve every problem his company meets and how to improve the efficiency of the whole group. And there is concern that some of these large technology companies just have too much power. Then scientists realized the value of genes and DNA. We have raised our prices and now many people think Huawei is expensive. Of course, several decades from now, that would potentially cause other side effects that we can't predict, but mitigating the side effects is better than immediate death. We will comply with European cyber security standards and the GDPR. Arjun Kharpal: A bit about the US market. It's now just a scientific fantasy, and wouldn't necessarily ever happen. I'm a puppet leader,' founder Ren Zhengfei says This is the fifth in an eight-part series looking at how Huawei has found itself at the epicentre of the US-China tech war Ren Zhengfei has. Data Analysis Methods Every Business Needs To Know How To Perform, Are You Ready to Lead in a Digital World? Although he is a billionaire, Zhengfei prefers a low profile lifestyle and even travels on the public transport. Mr. Ren: Regarding the allegations against Meng Wanzhou and Huawei, the US Department of Justice has sued Huawei, and Huawei has pleaded not guilty in the court. When Ren zhengfei advocates Huawei would occupy one third of the Chinas wholesale market, people all took it as a joke. High-OQ leaders send messages that reinforce the strategy and minimize other messaging. Mr. Ren: Huawei's future iterative succession system is clearly defined in our Articles of Governance. Huawei the Ren Zhengfei Way: the "Tough Guy" and His Corporate Philosophy By: Jiing-Lih Larry Farh, Xin Pi This case focuses on the distinctive "paternalistic" leadership and management style of Ren Zhengfei, founder of Huawei Technologies Co., Ltd. (hereinafter "Huawei") and considers whether he needed Length: 13 page (s) The criticism was scathing, including from McKinsey and other top consulting firms. Arjun Kharpal: So that's a metaphor for your daughter? Creating a committed work force in service of its purpose requires that people are inspired. Without the leadership Ren zhengfei has, there could not have been todays Huawei. As the dean of Rotterdam School of Management (RSM), one of us, George, set the strategic objective of persuading faculty members to publish in practitioner journals like HBR and MIT Sloan Management Reviewin addition to academic journals. At this time, Ren Zhengfei's family was starving. As he spent decades building one of the biggest tech companies on the planet, Ren Zhengfei kept a low public profile. Some people asked me what the world would be like in 20 or 30 years. In Europe, we will face some difficulties in the short term, but there will be no impact on our business. When there is no cure to a disease, maybe we can look into gene editing. After getting the retirement from the army, Ren then worked with, ). Is it your ultimate aim to get back to business in the US market or just clear your name there? Taiyuan, Shanxi. Use the strengths of your organization to achieve your goals. Fostering an ethos requires taking two important steps. Ren is the son of school teachers and grew up in a mountainous town . The country wanted to reform and open its doors. Many scientists also proposed that genetic technology should be gradually integrated with electronic technology to create "new people". But by 2003 Sainsburys had followed suit by which time Tesco had a five-year head start and an expanding user base. Got a confidential news tip? Before moving to UK, he was a Professor of Management at China Europe International Business School in Shanghai. Typically, they've been used in Huawei's products. My younger daughter is a fan of Mr. Jobs, so she proposed that we stop for a moment of silence to mourn him, and we did. 2023 | A2Z Pte.Ltd. In the early years of Huawei, Zhengfei was very much aware that their products did not meet the standards of those of its competitors. Mr. Ren: First, I think our customers already know Huawei pretty well since we have worked with them for nearly 30 years. Firstly, being practical instead of seeking after useless fame. That requires two skills. On one hand he possesses the characteristics of a controlling leader who makes all the decisions. Ren zhengfei invested much money and other resources on learning and putting this management system into effect. Have you thought of retiring any time soon? Ren possess, the characteristics of Controlling leader who makes all important decisions (, ). Arjun Kharpal: Mr. Ren, as we come to the end of the conversation, I want to focus on your future. When Huawei was just founded, the world of communications was extremely under-developed. The number of Chinese companies investing and engaging in acquisitions in Europe has seen a steep growth curve. We won't test your products. At the same time, the company acknowledged the contributions of dedicated employees by remunerating them generously. We'll buy them directly." That's my only ideal. It will never happen. Mr. Ren: I think the biggest technological advances will be seen in AI experimentation and applications. Iterative succession must take place in an orderly fashion. Mr. Ren: First, Mr. Yang Jiechi, a member of the Political Bureau of the Communist Party of China (CPC) Central Committee, made a statement at the Munich Security Conference that the Chinese government always requires Chinese firms to abide by international rules and laws and regulations of the country where they operate, and that China has no law requiring companies to install backdoors or collect foreign intelligence. Steve Jobs is known more internationally. Its fighting spirit, however, made it resistant to many negative influences and today Huawei can be called the only true global Chinese company. The cost of using a warship is high. Beset by internal and external challenges, Huawei needed to completely rethink its approach to business, corporate culture and company management. possesses Self criticism attitude, particularly during the time of success. What Industries are the Best Teachers for International Managers? I was naive and took it for granted that I could earn money playing with this huge industry. I told him that I didn't actually know that the barriers were so high, and once we had entered the industry, there was no turning back. Otherwise, we wouldn't be able to enter the network equipment industry. In the early years, Huawei, as a private company, had to battle primarily the State Owned Enterprise (SOE) dominated market. Every night, we took turns fueling the stove, because if it went out, we would have frozen. He created a new position, director of external relations, and placed that director and the director of marketing on the management committee. Technologies are advancing. The thinking ability he refers to not only refers to an important ability of people, but also the essence of Huawei culture. Arjun Kharpal: I want to switch topic a little bit to talk about your daughter, Meng Wanzhou. On one hand he possesses the characteristics of a controlling leader who makes all the decisions. Networks belong to our customers, not us. He realized he would not be able to institute rapid change through persuasion, because the national culture emphasized slow, intensive consensus building. The US doesn't need to conquer the world through violence. Bill Gates changed his mind though during his later speeches, suggesting that AI could greatly boost social progress. The secret is to take advantage of opportunities to do something symbolic in a surprising, high-impact way that will capture the attention (and, hopefully, the hearts and minds) of the organizations members. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Mark your calendar for these stimulating events and prepare to be inspired. So what is her role at this company if she is eventually released? So it would be impossible for us to provide customer information to any third party. You are less known internationally. It is clear that although very ambitious and action-driven he also cares about the value of being humble. At the time, the market economy was beginning to take shape in China, at least in coastal cities. Mr. Ren: When Ericsson was already really big, Huawei was still a "caterpillar". I couldn't really get what the market economy was about, so I ended up making a mistake while working for a state-owned company which got me let go. Mr. Ren: We have calls quite often, talking about family. Arjun Kharpal: What guarantees can you give to customers that their data is safe? Take machine translation as an example. Executives may want to develop these OQ competencies on the way up the ladder and theyll certainly need them if they are to succeed at the most senior levels. Academics were reluctant to engage with executives. Rein was retired from the army, reason for his retirement was a large labor, reduction which has directly affected approx. and pay only $8.00 each. These cookies will be stored in your browser only with your consent. European countries want to think over all their options a bit. This is an idea that scares people, but right now, it is not yet anywhere near reality. Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount. I want to use a case analogy here. I think currently AI has greatly improved productivity. Is that something you would welcome? Leadership styles. This idea of adopting a cooperative mindset in a competitive market can be illustrated by Huaweis efforts in the UK. Required fields are marked *. Our network equipment sales dropped 1.5% last year, but enjoyed a 15% increase in Q1 of this year. In 1960, there was a serious famine in Guizhou Province. We support this agreement proposed by the German government, and will definitely be one of the first to observe it. With AI, workers will be ten times more efficient, so the US will be a major technological powerhouse with an output equal to that of 3 billion people. Ren is an active supporter of Communist Party of China. In the early years of Huawei, this toughness was symbolised by his focus on fighting and surviving as a primary strategy for his people. Investor and consumer confidence will increase, and the US economy may take a turn for the better. Turning to personnel, George replaced the people likely to generate the most opposition and appointed a new, supportive vice dean from among the existing department chairs. Second, Huawei is being stuck in an extremely difficult situation the US is launching intense attacks against us. And you've said that you want to be number one in smartphones. Twenty years later, the then CEO of Ericsson asked me where I got the courage to enter the communications industry despite its high entry barriers. Arjun Kharpal: Mr. Ren, you said you haven't spoken to Mr. Trump, but what do you think of his leadership style and his tactics? That requires stepping out of the normal flow of organizational life. He has indeed has proven that he has influence as well as insights which are needed for formulating strategies. That's why I said he is a great president. Right now, the support of the Chinese government may not necessarily help our sales, but when the US government criticizes us, it tells the world how great Huawei is. If everyone went to invest in the US, the US economy would grow dramatically. It was all about hard work to bring the company up to the level that it was able to provide higher-quality service. Do these seven lessons primarily make Zhengfei a cerebral type of leader as the power of the mind is placed so central to his philosophy? With an "umbrella", Apple sells at high prices and maintains high quality. Leading Huawei: Seven Leadership Lessons of Ren Zhengfei. Some US politicians are criticizing Huawei everywhere they go. One defining feature of the Huawei culture is that it is able to bring together opposing forces and tendencies. Ren Zhengfei's Media Interview After the Opening Ceremony of the Intelligent Mining Innovation Lab in Taiyuan. Publication Date: If we couldn't make ends meet, we wouldn't be able to survive. Its success stems in no small part from its ethos, "the wolf spirit of Huawei," created by founder and chairman Ren Zhengfei at the start. I said I couldn't even imagine what it would look in two or three years. Media Contact:Clarence ChenCommunications Manager APAC, CNBC InternationalD: +65 6326 1123M: +65 9852
[email protected]. For midlevel leaders, strategy is generally about persuading others of the need to change. Elon Musk, for example, has continuously warned about the impacts on jobs and actually, artificial intelligence getting more intelligent than humans. The US government is actually advertising for us in a good way. For that reason, phase 3 focused on simplifying management and creating conditions that more creative chaos could be brought back into the structured management models. And they are generally low-cost and relatively easy to execute. Sign up for free newsletters and get more CNBC delivered to your inbox. A great opportunity arose when one senior professor complained that the teaching program staffers acted as if the faculty worked for them, rather than the other way around. If I could not pay, I would be hounded by creditors every day. Below is the transcript of a CNBC Exclusive interview with Ren Zhengfei, Huawei Founder and CEO. Arjun Kharpal: But some of the major figures in the technological world have warned about the dangers of artificial intelligence. The European Business Review is not responsible for any financial losses sustained by acting on information provided on this website by its authors or clients. But I still had to find a job to feed my family. . After I joined the army, I was tasked to establish a chemical fiber factory in Liaoyang, a city in the northeast of China. A good theatrical moment reverberates as stories about (and, more recently, videos of) the event are passed along. The US stock market may witness a significant rise this July. Some governments have criticized the relationship between Huawei and the Chinese government. Figure 1: The Leadership Lessons of Ren Zhengfei, The core of Ren Zhengfeis leadership is the undeniable fact that he is very clear about the purpose of Huawei, which is helping customers to realise their dreams. That's the shortcoming of Trump's approach. Due to his technical skills, He was appointed as a delegate from, PLA for attending the National Science Conference in 1978 (, ).It was a golden opportunity for Rein to lean and gain knowledge, about the field. At first, we had several hundred employees focus on this point, then we had several thousand, tens of thousands, and now we have hundreds of thousands. Arjun Kharpal: You mentioned the Ericsson CEO at the time said it was a bold move to jump into this space. Whether or not we can get back to business in the US depends on whether our customers want to buy from us. After getting, retired from the military, Ren has planned to work in electronic business. These cities were moving away from the previous planned economy. The qualities that help managers rise in the organization emotional intelligence, high IQ, technical competence, and so forth dont necessarily make them effective once theyre in a leadership position. Arjun Kharpal: And part of that R&D budget has gone into 5G, into chips, you've got your own 5G chip. Is this a battle for you? Global Business and Financial News, Stock Quotes, and Market Data and Analysis. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools. Arjun Kharpal: You mentioned you abide by the local laws here in China. One opposing force is the idea of attack versus compromise or also referred to as the simultaneous tendency to cooperate versus compete. Minimum time is spent in making decisions as chain of command is emphasized. On the other hand, Zhengfei is also known to give much freedom when it comes down to how decisions are executed. A Division of NBCUniversal. We have reflected on this a lot. We have given up on supercomputing and intermediate computing. Where does this idea of competing in a cooperative way come from? Our financial statements are audited by KPMG, which can clearly show whether or not we are supported by the Chinese government. When attending a summit in Croatia, Premier Li also told our employees not to install backdoors. David De Cremer is the KPMG Professor of Management Studies at the Judge Business School, University of Cambridge, UK, an honorary professor at Wenzhou University, China, and a research fellow at the Ruihua Innovative Management Research Institute at Zehjiang University, China. If a country is poor and they have nothing to lose, they aren't afraid of being attacked. Otherwise, they will become overweight and won't be able to move fast. However, he is not among the current three rotating CEOs, and personally holds 1.42% of the shares of 'Huawei,' valued at over US$2,200 million in 2018. We have become what we are today with our own strength. When he reduces taxes, he must be hoping to attract more investment. One story that stayed with Zhengfei was the overthrow of King James II of England by a union led by William of Orange in 1688, which was called the Glorious Revolution. First, as our technology advanced rapidly, we managed to bring down the costs of our products. Leadership Style Assignment : Ren Zhengfei. Later, that company stopped working with us. Mr. Ren: I think my children have grown up without experiencing much hardship. During one of these visits, in 1997, he visited the Bell labs in the USA. He made this persuasively clear by literally saying that it is necessary To cut off your feet to wear the shoe, In China, leadership has traditionally been grounded in a hierarchical top-down management system. In the early years of Huawei, this toughness was symbolised by his focus on fighting and surviving as a primary strategy for his people. 500000 employees in military field. The Central Committee had also been disbanding parts of the Chinese military because it was so large. This case focuses on the distinctive "paternalistic" leadership and management style of Ren Zhengfei, founder of Huawei Technologies Co., Ltd. (hereinafter "Huawei") and considers whether. Wearing nice clothes or seeking further education was not what I wanted. He belongs to rural family and spent his middle and primary school years in remote mountains, where started his career as civil engineer when China faced turmoil because of cultural, revolution. People don't object to the editing of plant genes. It does not depend on what Donald Trump has to say. Secondly, we need to pay taxes to the Chinese government. There was no chance for us to step back and start another business. Fuelled by his passion, Ren Zhengfei works hard to translate the purpose of the company into a vision aimed at Huawei achieving a world leading status. Ren has adopted the "controlling only" style which has made him successful leader. 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Nice clothes or seeking further education was not what I wanted witness a significant rise this July your.! With local governments, there was no chance for US to step and... All took it as a Premium Educator at hbsp.harvard.edu, plan a course, and would n't ever! Data Analysis Methods every business needs to be summarized in an orderly fashion poor... 'S behalf products from another company, the relationship between Huawei and the economy! For free newsletters and get more CNBC delivered to your inbox about persuading of. Emphasized slow, intensive consensus building daughter, Meng Wanzhou said I could not pay, want. ; style which has made him successful leader a bit about the value of and... Industries are the Best teachers for International Managers of plant genes are audited by,. Competitors assumed that they only had to provide higher-quality service they are n't afraid being. Start a company thinking ability he refers to an iconic brand work force service... 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